eCommerce Website Design Sydney

eCommerce Website Design Sydney

Since various companies compete online to keep the title of the number one choice for consumers, eCommerce website design  and development has become something of an alternative, an excellent choice for many business owners. Instead of opting for pre-designed coding, the market has made the transition to custom e-commerce design as a way to set up businesses outside significant competitors. This also helps design the most appropriate coding for the achievement of specific goals.

Factors to focus on while designing eCommerce website design

New Business Models

One of the factors that set e-commerce companies apart from traditional businesses is the use of new and different business models. Moreover, that is something that eCommerce website design Sydney offers. This novelty is only partially attributable to the creative nature of Internet entrepreneurs. The fact is that Internet technology leads to doing business in radically different and innovative ways.

Evolve Quickly

The ability to adjust the company’s business model and strategy quickly in response to changing conditions and emerging opportunities is crucial at the time of designing your eCommerce website. Operating at the speed of the Internet is essential as the pace of technological and market changes swift very rapidly. Business models and strategies that evolve quickly are the norms, not the exception.

Value Chain

Focus on a limited number of competencies and carry out a series of activities in the relatively specific value chain is another important factor, due to the actions of the string of values that can be delegated to external specialists. Outsourcing speeds up organization and flexibility and allows a company to focus on what it can do better. Thus, there is the advantage of outsourcing various activities to specialists. Website design, administration, manufacturing, warehousing, and shipping are some of the key examples.

Technical Expertise

Staying ahead at the forefront of modern technology is essential, as, at this stage of the development of electronic commerce, technological changes are a tremendous driving force. No ecommerce company can expect to have long-term success without advancing first in the incorporation of cutting-edge technology. Technical expertise must be developed and maintained internally, provided by suppliers, or accessed through new acquisitions or strategic partnerships. Keen to Design Sydney always stays at the forefront of technology, because they know how important this is.

Innovative Marketing

The use innovative marketing techniques that are effective in reaching the target audience and effective in stimulating purchases is also necessary. Plus, any other action that produces a profitable revenue stream since competition for the number of users who visit a website is very fierce and will intensify further as the number of e-commerce companies increases. A case study conducted in 1999 by the University of Texas found that 2,000 e-commerce sites were added each month. Marketing campaigns that only result in pageviews are not enough. The best test is the index on which the page views are converted into revenue and profit (the buyers’ index or look-to-buy). For example, in mid-1999, Website traffic Charles Schwab averaged 6 million page views per day and generated about $ 4.7 million in revenue. In contrast, Yahoo! Site traffic averaged 385 million page views daily but produced only about $ 1.7 million in revenue.

electronic commerce website  design sydney

eCommerce Content Management Systems (CMS)

To begin, let’s talk about a CMS or Content Management System. It is a software system that allows us to publish, edit and modify content, as well as the possibility of changing the visual aspect displayed. In the case of electronic commerce, the primary source of material with which to feed the management system will be the products for sale. There are affordable e-commerce websites. Also, we must consider certain additional functionalities derived from the peculiarities of this domain. For example, we must be able to link a set of products to a user in the form of a shopping cart, or a finished sale.

Frequently Asked eCommerce Questions

What are the essential qualities of a good eCommerce website?

Anyone can put up a quick and easy eCommerce site, but to create a site that will support a viable business and healthy income stream, the site must implement best practices when it comes to the user’s experience, or UX. Your users will demand fast load times, powerful search functions, high-quality images that load quickly, and a strong, secure and reliable payment system. In addition, you’ll need product and informational pages that are well-written and optimized for search, authentic and positive customer reviews to provide social proof, and ideally well-produced demo videos of your key products.

Can I accept credit card payments on my eCommerce website?

Yes, KeenToDesign can help expand your customer base by installing and helping you configure a secure and reliable payment system for eCommerce transactions on your site. You can also easily implement PayPal, a popular and secure financial transaction platform for sending money and making purchases. Many of your customers may already have PayPal accounts, but even those who don’t can still purchase, as PayPal also allows non-account holders to pay securely for purchases with credit cards.

How long will it take to design and develop my new eCommerce website?

Each eCommerce website that the Keen to Design team creates is unique, and every client has different needs and priorities. Depending on the specific needs for your project and any additional functionality you might want to include, it usually takes us about four to six weeks on average to create your eCommerce website. It can take longer depending on other factors, but generally speaking, 30 to 45 days is a sound estimate.

What are the various platforms that you provide for eCommerce development?

While many platforms and web technologies are capable of supporting and building strong eCommerce websites these days, we only use WordPress with the powerful and extremely popular Woocommerce plugin. In our experience, it provides the most reliable, customizable, and robust solution for our clients. Because it’s built on WordPress, many of our clients learn to appreciate how easy it is for them to add content and products, or change around visual or functional elements, on their own—no need to hire or outsource to keep the site fresh and current.

Do you provide ongoing maintenance for eCommerce websites?

Yes, we do! At KeenToDesign we offer monthly maintenance packages that cover a wide variety of essential and helpful tasks related to managing and maintaining your eCommerce website. You can sit back and focus on your business, while we take care of all the technical challenges that any eCommerce site presents, including core and plugin file updates, speed and function maintenance, security and more.

Important facts to know about eCommerce Website Development

ecommerce development sydney

When an entrepreneur intends to publish a website, it can do it for several reasons. The range can vary from the simple question of displaying to purely informative web of services, through wikis that generate communities, to the sale and primary distribution of products. The latter is a potent and improved tool that sometimes becomes the primary source of income for the business, thus getting an affordable eCommerce website.

Knowing Woocommerce

Woocommerce is a WordPress plugin that turns the CMS into an online store. It is entirely free and expandable thanks to other additional plugins. It is the ideal tool for shops with a small catalog and is much more efficient and functional than other plugins that do the same. Some of its features are Management of different forms of payment, Configuration of shipping costs, Tax configuration, Creation of discount tickets among others.

The fact that WooCommerce is inside WordPress supposes adding all the power of WooCommerce to the one that your CMS already has. WordPress initially started in 2003 as a blogging platform, but over time has evolved into a CMS (Content Management System) system that works to create virtually any type of website. This platform offers many plugins that can generate a unique user experience to increment your leads.

The evolution of WordPress

WordPress allows generating from a simple blog to great collaborative wikis and portals multifunctional webs of reservations or rentals. WordPress is a free CMS which will enable us to enter data as well as read it. It is a platform that will allow us to create web pages of different types easily. For example, let’s say this website works on WordPress. It has a server, and in turn, this server has a database from which to feed.

Also, it has some templates, in this case, designed specifically for this web, and also has a series of plugins that help a lot of the editor’s face to improve SEO. It is the ideal system for beginners, or for those who do not have much technical knowledge. However, like this, there are also other types of web pages, some quite expensive and others in the middle. There are also affordable ecommerce web design, which can offer many advantages to the user regardless of price, and that will depend on the need and purpose of each.

secure online payments

Taking Secure Online Payments Through Your Website

Australians spent a total of A$28 billion on ecommerce purchases in 2018, and there’s no reason to think those numbers are going anywhere but up. It’s never been easier to integrate an ecommerce system into your business website, which means the barriers to entry for this business model are low. Simply put, there’s never been a better time to add a digital commerce component to your business. 

However, those lower barriers to entry into the digital marketplace also mean that ecommerce sites will be facing stiff competition. If you want to attract and retain loyal digital customers, you’ll have to convince them that their money is safe with you—that you’ve installed security measures to make sure their credit card and other confidential personal information is and will remain secure, once they’ve made their purchases. 

Methods for Accepting Secure Digital Payments on Ecommerce Sites

To integrate secure payment systems into your ecommerce site, you can adopt one of the following approaches:

  • Merchant Bank Accounts
  • Digital Payments Processor
  • Online Payment Providers
  • External Auction or Sales Sites

1. Merchant Bank Accounts:

Establishing a formal relationship with a banking institution as a business customer will open up the option of accepting credit card payments directly from your website, with your bank as the processor. The bank will charge fees, usually based on the transactions your shoppers complete on your site. Look at several different banks if possible, as each can offer different fee schedules and amounts. Some banks can charge high fees, so it pays to do some research in this area. 

2. Digital Payments Processor:

A growing number of companies such as PayPal can be easily integrated into your ecommerce site and handle payment processing for your company. In exchange, the processor generally keeps a certain percentage or flat portion of the total transaction amount as its compensation. These are increasingly common and accepted by online shoppers. 

3. Online Payment Providers:

Another alternative is to link to outside, third-party payment processing providers. The shopper completes most of the transaction on your site, then clicks to an outside website to complete the payment part of the purchase. When the payment is complete, the shopper gets redirected back to your site. 

4. External Auction or Sales Sites: 

Many third-party retail sites or auction platforms can provide a simpler ecommerce option for your business. You can set up a storefront within these platforms and customers will complete secure transactions there. This has the advantage of removing some of the obligation for providing a secure digital environment from your company and placing it on the auction or retail site. The downside is that you’ll lose direct control of the storefront. You can add and remove items to it, of course, but it won’t be on your website. If the auction or retail site decides to remove you for any reason, you won’t have much recourse. 

The Keen to Design Sydney team has extensive experience in helping you set up a secure digital shopping environment that builds trust and confidence in your customers. We’ll help you review your options, choose the right strategy for you and your ecommerce business, and install and configure the tools necessary for you to enable secure online transactions for returning and new shoppers. 

Australian eCommerce Industry Report

Australia Post – Inside Australian Online Shopping – 2019 eCommerce Industry Report

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