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eCommerce Website Design Sydney

Online stores focused on functionality & engaging user experience (UX)

ecommerce web design sydney


  • Tailored eCommerce solutions
  • Prioritising speed and performance
  • Technical SEO centred
  • Simple and intuitive backend

Does your eCommerce website create a strong first impression? We offer the customised eCommerce web design Sydney-based companies need to succeed. In today’s crowded digital space, it can be hard for companies to stand out against the competition and sell online. Organic growth can be a challenge with the ever-changing search engine and social media algorithms. While you can’t control those changes, you can control your website.

Your eCommerce website is the online curb appeal for your business. At Keen To Design, we can help you maximise that curb appeal with our handcrafted, custom design.

website redesign work by ecommerce web design agency

Existing Website Redesign

  • Platform migration
  • Improve user interaction experience
  • Faster page loading speed on all devices
  • Advanced product listing and filtering
ecommerce web design services for new website

New eCommerce Websites

  • User friendly and modern design
  • Consumer first design approach
  • Clean and easy checkout process
  • Credit Cards/PayPal Payment Integration
example of best ecommerce web design

eCommerce Website that Connects

Drive more traffic and sales with custom UX focused design

We provide the attractive and functional eCommerce website design Sydney’s businesses need to make a great first impression of their online business. Our #1 goal is to create a website that converts visitors into loyal customers.

Our eCommerce Website Design & Development Process

Step 1: Work with Us to Plan Your New Website

Talk to our designer about your target audience, business goals, and aesthetic details. We’ll work out a work schedule and project scope and discuss the software we will use on your website. We will also review and create a URL mapping and content migration plan if you have an existing website.

Step 2: Our Design Team Will Design Your Site

We will create a wireframe for you to approve. Know exactly what your online store will look like before your developer begins.

Step 3: We Build Your eCommerce Website

After you approve the design, our developer will get to work on building your custom website.

Step 4: We Test Your Website Thoroughly

Our team takes time to thoroughly test every function on your website, ensuring seamless and efficient performance. Once the testing phase is complete, we will send the website back to you for your approval.

Step 5: Launch Your Website

Once you have approved the function and appearance of your new site, we will publish it. With your input and our expert developers, you will get the attractive and functional eCommerce website design Sydney customers will love and trust.

How Much Does It Cost?

Each custom website is different and requires a different amount of work. There are many eCommerce platforms available to choose from and the cost varies according to your choice. We offer several different packages so you can determine the one that is right for you. Our starter web design package starts at $3400 and is perfect for start-ups and small businesses. Our premium web package costs $24,800, and we have several packages in between so you can find the one that is right for your business.

electronic commerce website design sydney
content management system for ecommerce website

eCommerce Content Management Systems (CMS)

To begin, let’s talk about a CMS or Content Management System. It is a software system that allows us to publish, edit and modify content, as well as the possibility of changing the visual aspect displayed. In the case of electronic commerce, the primary source of material with which to feed the management system will be the products for sale. There are affordable e-commerce websites. Also, we must consider certain additional functionalities derived from the peculiarities of this domain. For example, we must be able to link a set of products to a user in the form of a shopping cart, or a finished sale.

Important facts about eCommerce Website Development

When an entrepreneur intends to publish a website, they can do it for several reasons. The range can vary from the simple question of displaying to purely informative web of services, through wikis that generate communities, to the sale and primary distribution of products. The latter is a potent and improved tool that sometimes becomes the primary source of income for the business, thus getting an affordable eCommerce website.

Knowing WooCommerce

WooCommerce is a WordPress plugin that turns the CMS into an online store. It is entirely free and expandable thanks to other additional plugins. It is one of the best eCommerce website builder and leading platform. It is the ideal tool for shops with a small catalog and is much more efficient and functional than other plugins that do the same. Some of its features are Management of different forms of payment, Configuration of shipping costs, Tax configuration, Creation of discount tickets among others.

The fact that WooCommerce is inside WordPress supposes adding all the power of WooCommerce to the one that your CMS already has. WordPress initially started in 2003 as a blogging platform, but over time has evolved into a CMS (Content Management System) system that works to create virtually any type of website. This platform offers many plugins that can generate a unique user experience to increment your leads.

The evolution of WordPress

WordPress allows generating from a simple blog to great collaborative wikis and portals multifunctional webs of reservations or rentals. WordPress is a free CMS which will enable us to enter data as well as read it. It is a platform that will allow us to create web pages of different types easily. For example, let’s say this website works on WordPress. It has a server, and in turn, this server has a database from which to feed.

Also, WordPress site has some templates, in this case, designed specifically for this web, and also has a series of plugins that help a lot of the editor’s face to improve SEO. It is the ideal system for beginners, or for those who do not have much technical knowledge. However, like this, there are also other types of web pages, some quite expensive and others in the middle. There are also affordable ecommerce web design agency, which can offer many advantages to the user regardless of price, and that will depend on the need and purpose of each.

Create a User-Friendly Online Store

Even more important than design is function.
If your website is slow, confusing, and poorly designed, your customers will go to your competitors. They may even be hesitant to share their personal and credit card data with your company.

We can help. At Keen To Design, we help you create a user-friendly, easy-to-navigate website that is fully integrated with all of the most popular payment methods in Australia.

The Custom eCommerce Web Design Sydney Businesses Need to Compete

Since various companies compete online to keep the title of the number one choice for consumers, eCommerce website design and development has become something of an alternative, an excellent choice for many business owners.

Instead of opting for pre-designed coding, the market has made the transition to custom eCommerce design as a way to set up businesses outside significant competitors. This also helps design the most appropriate coding for the achievement of specific goals.

Essential eCommerce Features

The key features that modern online stores should have are:


  • High quality images
  • The user-friendly online shopping experience
  • Easy to find product category pages
  • Site compatible on mobile devices
  • The entire buying process should be made simple
  • No transaction fees
  • No pop-ups with distractions
  • Detailed product pages with FAQs/ Genuine Product Images
  • Clean search filters and scannable search results page.
  • Autocomplete search function
  • Fast web hosting
  • Social proof

Comparing Various eCommerce Platforms

To find the right eCommerce platform for your business, looking at a few key factors is essential. Firstly, you’ll need to consider how user-friendly the platform is and whether it offers customisation options that suit your needs. It’s also worth looking at how well the platform integrates with other tools you use. Another important consideration is security – you want to be sure that your customers’ data is safe. Finally, payment gateway integration, inventory management and scalability are also important factors that can impact the success of your online store and overall business growth.



Pros of WooCommerce

Free and open-source

You don’t need to pay to set up a store. Launch your business by installing a free WordPress plugin. All developers may bring their contribution without any restrictions by improving the plugin’s code.

24% market share

While the market share alone isn’t an accurate indicator, you should still take it into consideration. An e-commerce solution couldn’t get this market share without providing a reliable selling platform.

WordPress and WooCommerce

WordPress dominates the content management market and signs show that its dominance won’t be threatened in the next period. WooCommerce benefits by being the top choice of WordPress users for online stores.

Great Flexibility

WooCommerce is a good fit for any kind of business. It works for direct sales, affiliate marketing, physical goods, digital, and downloadable products.

Limitless Sets of Customisation Options

Great flexibility comes thanks to multiple technical possibilities. In the case of WooCommerce, these take the shape of extensions, plugins, and compatible themes. Developers have created countless products to add extra functionality to WooCommerce.

Huge & Helpful Community

Both advanced and casual users have shared their issues and experiences with WooCommerce. All it takes is a little research to find a blog post from someone who faced a similar issue to yours.

Cons of WooCommerce

Paid Extensions

While the WooCommerce plugin is free, the most useful extensions are premium.

This may frustrate users who choose WooCommerce thanks to its free-of-charge usage.

Dependent on WordPress

WordPress is a great CMS, but not everyone likes to use it. WooCommerce users are entirely dependent on WordPress, and such dependency isn’t always good. The growth of WooComerce heavily relies on the growth of WordPress.

Periodic Software Maintenance

It doesn’t require advanced skills, but you do need someone to take care of your website. Using many plugins increases the vulnerability of your site, so you must hire someone for site maintenance and security.





Shopify targets both non-coders and developers. Less-techie people appreciate the user-friendly interface that lets them set up a store hassle-free.

18% market share

Just because something works for others,  doesn’t mean it will work for you. However, there is a high chance that Shopify would be a good solution for your store.

Shopify App Store

The App Store is a great place to spice up your online business. Visit it to download the proper apps for your needs. These may help you with store design, marketing, shipping, customer service, or fulfillment.

Centered on Selling

Shopify includes a bunch of built-in tools to increase sales, like customer cart abandonment, flexible shipping rates, social media integrations, management on the go by using the mobile app, analytics, and dropshipping support.

24/7 Professional Support

Even though Shopify is for less-experienced users, you may still face challenging situations. You can rest assured that a professional customer agent is available 24/7 to fix your problems. In addition, Shopify has countless resources to show you how to set up your e-commerce site.

Cons of Shopify

Limited Solutions for Large Stores

Shopify is ideal for niche and small stores, but it’s limited to handling complex inventories. Besides, it’s not the ideal solution to manage large sets of customers. The search and filtering system is pretty limited, which can matter a lot for large stores. When customers can’t narrow down their searches, they get frustrated and go to the competitors.

Expensive Transactions Fees

If you aren’t using Shopify Payments, you risk paying a 2% fee for each transaction. Take into account the monthly subscription plan and the premium apps needed to run the store and suddenly, the profitability falls.



Pros of BigCommerce


BigCommerce impresses with its versatility. Even though BigCommerce targets preponderantly enterprise projects, solo entrepreneurs also have a plethora of tools to launch a cool store.

Cross-channel eCommerce

Nowadays, you have to be where your customers are. BigCommerce allows users to sell on different channels from a unique back-end dashboard. Display your products on Amazon, Instagram, TikTok, and your website, and manage the operation from your dashboard.

Complete eCommerce platform

Even if you go for the cheapest plan, you still have a ton of options to create a top-notch store.

A visual page builder, theme and checkout customization, advanced search, B2B support, scalable catalog, and analytics are features much needed to launch and grow a store.

Performance and Security

Speed matters a lot, and you can’t go wrong with BigCommerce.  The platform is ultra-fast and highly secure. The uptime is 99.99% which is great.

No transaction fee

No matter which plan you purchased, there are no transaction fees.

Cons of BigCommerce

Annual Sales Limit

If you purchased the cheapest (Standard) plan, but you sell more than $50,000 worth of products you are automatically upgraded to the next pricing tier (Plus). Similarly, if you manage to sell +180K a year, you are automatically upgraded to the next tier—the Pro plan.

Paid Extensions

BigCommerce comes with only a dozen of free themes. You have to pay for a premium theme, but also for many extensions which are almost mandatory for an online store. Add to the operational costs a few tens of dollars to pay for monthly access to extensions.


Adobe Commerce/ Magento


Complex Environment

Adobe Commerce targets enterprise players and offers them a platform to satisfy all their demands. Use it for both B2C and B2B shops.

High Scalability

Adobe Commerce is a cloud service, so just a few clicks are enough to scale your business up and down. It also allows continuous releases, high performance, and multiple development solutions.

Large Set of Features

Adobe Commerce includes everything you need to launch a store. It has a page builder, a modern inventory and order management system, multiple shipping solutions, product recommendations, and business intelligence.

Cross-channel eCommerce

Customers expect that you come to their platform and not vice versa. Adobe Commerce empowers you with solutions to sell on multiple channels—social media, Amazon, or Google Shopping.


No Public Pricing

You have to request a pricing plan from Adobe, as there is no public data. The price depends on the size and needs of your project. Greater transparency would help people avoid sending emails just to ask for the pricing plans.

Development Team

It’s not feasible at all to use Adobe Commerce for small businesses. It’s a feature-rich platform, and you have to hire a team to get the most from it. Hence, you should have a skilled team to help you bring constant improvements to your store.

Adobe acquired Magento in the spring of 2018 and rebranded it as Adobe Commerce. However, you will find countless resources that keep it mentioning as Magento.

Frequently Asked Questions

What are the essential qualities of a great eCommerce website design?

Anyone can put up a quick and easy eCommerce site, but to create a great site that will support a viable business and healthy income stream, the site must implement best practices when it comes to the user’s experience, or UX. Your users will demand fast load times, powerful search functions, high-quality images that load quickly, and a strong, secure and reliable payment system. In addition, you’ll need product and informational pages that are well-written and optimised for search, authentic and positive customer reviews to provide social proof, and ideally well-produced demo videos of your key products.

Can I accept credit card payments on my eCommerce website?

Yes, Keen To Design can help expand your customer base by installing and helping you configure a secure and reliable payment system for eCommerce transactions on your site. You can also easily implement PayPal, a popular and secure financial transaction platform for sending money and making purchases. Many of your customers may already have PayPal accounts, but even those who don’t can still purchase, as PayPal also allows non-account holders to pay securely for purchases with credit cards.

How long will it take to design and develop my new eCommerce website?

Each eCommerce website that the Keen To Design team creates is unique, and every client has different needs and priorities. Depending on the specific needs for your project and any additional functionality you might want to include, it usually takes us about four to six weeks on average to create your eCommerce website. It can take longer depending on other factors, but generally speaking, 30 to 45 days is a sound estimate.

What are the various platforms that you provide for eCommerce development?

While many platforms and web technologies are capable of supporting and building strong eCommerce websites these days, we only use WordPress with the powerful and extremely popular WooCommerce plugin. In our experience, it provides the most reliable, customisable, and robust solution for our clients. Because it’s built on WordPress, many of our clients learn to appreciate how easy it is for them to add content and products, or change around visual or functional elements, on their own—no need to hire or outsource to keep the site fresh and current.

Do you provide ongoing maintenance for eCommerce websites?

Yes, we do! At Keen To Design we offer monthly maintenance packages that cover a wide variety of essential and helpful tasks related to managing and maintaining your eCommerce website. You can sit back and focus on your business, while we take care of all the technical challenges that any eCommerce site presents, including core and plugin file updates, speed and function maintenance, security and more.

Where can I see the best eCommerce website examples?

The examples of the best eCommerce websites can be accessed from the following websites:
Australian Web Awards

Taking Secure Online Payments Through Your Website

ecommerce development sydney

Australians spent a total of A$28 billion on ecommerce purchases in 2018, and there’s no reason to think those numbers are going anywhere but up. It’s never been easier to integrate an ecommerce system into your business website, which means the barriers to entry for this business model are low. Simply put, there’s never been a better time to add a digital commerce component to your business. 

However, those lower barriers to entry into the online marketplaces also mean that ecommerce sites will be facing stiff competition. If you want to attract and retain loyal digital customers, you’ll have to convince them that their money is safe with you—that you’ve installed security measures to make sure their credit card and other confidential personal information is and will remain secure, once they’ve made their purchases. 

How eCommerce business can accept secure digital payments?

To integrate secure payment systems into your eCommerce site, you can adopt one of the following approaches:

  • Merchant Bank Accounts
  • Digital Payments Processor
  • Online Payment Providers
  • External Auction or Sales Sites

1. Merchant Bank Accounts:

Establishing a formal relationship with a banking institution as a business customer will open up the option of accepting credit card payments directly from your website, with your bank as the processor. The bank will charge fees, usually based on the transactions your shoppers complete on your site. Look at several different banks if possible, as each can offer different fee schedules and amounts. Some banks can charge high fees, so it pays to do some research in this area. 

2. Digital Payments Processor:

A growing number of companies such as PayPal can be easily integrated into your ecommerce site and handle payment processing for your company. In exchange, the processor generally keeps a certain percentage or flat portion of the total transaction amount as its compensation. These are increasingly common and accepted by online shoppers. 

3. Online Payment Providers:

Another alternative is to link to outside, third-party payment processing providers. The shopper completes most of the transaction on your site, then clicks to an outside website to complete the payment part of the purchase. When the payment is complete, the shopper gets redirected back to your site. 

secure online payments

4. External Auction or Sales Sites: 

Many third-party retail sites or auction platforms can provide a simpler ecommerce option for your business. You can set up a storefront within these platforms and customers will complete secure transactions there. This has the advantage of removing some of the obligation for providing a secure digital environment from your company and placing it on the auction or retail site. The downside is that you’ll lose direct control of the storefront. You can add and remove items to it, of course, but it won’t be on your website. If the auction or retail site decides to remove you for any reason, you won’t have much recourse. 

The Keen to Design Sydney team has extensive experience in helping you set up a secure digital shopping environment that builds trust and confidence in your customers. We’ll help you review your options, choose the right strategy for you and your ecommerce business, and install and configure the tools necessary for you to enable secure online transactions for returning and new shoppers. 

Get an eCommerce Store Targeted for Sydney 

It is more important than ever for brands to be deliberate about the customers they target. That is why it makes sense to hire a local team to design and develop your eCommerce website. 

We know the Sydney market. After all, we live here too. We can help you get the eCommerce website design Sydney residents will connect with. When your content resonates with local audiences, it drives sales organically, no matter how crowded the market.

Australian eCommerce Industry Report

Inside Australian Online Shopping 2021 eCommerce Industry Report

NAB Online Retail Sales Index

Are You Ready to Get a Custom eCommerce site Sydney Audiences Will Love?

We are ready to answer all of your questions about custom eCommerce website design. Call us now to schedule a free consultation.