Professional, affordable websites tailored for Sydney’s small business community.
You Don’t Need a Website — Until You Really Need One
Most business owners put off building a website until something forces their hand. Maybe a major client asked for one. Maybe a competitor started running Google ads. Maybe your business name appears in Google, followed by someone else’s website.
It doesn’t take long to see the cost of waiting. A small website that clearly communicates who you are, what you offer, and how to reach you isn’t a luxury. It’s the bare minimum. And it doesn’t have to cost thousands or take six months to build.
What Makes a Good Small Business Website?
Most visitors won’t give you a second chance. Your website needs to load fast, work well on mobile, and make what your business does obvious without them needing to click around hunting for it.
Here’s what we prioritise at Keen To Design:
- Speed and simplicity. We build sites that load fast—even on 4G connections.
- Clear navigation. No gimmicks, no endless dropdowns. Just clean, intuitive menus.
- Mobile-first design. Over 70% of local traffic is mobile. If your site doesn’t work on phones, it doesn’t work.
- Conversion-focused layout. Every page should lead somewhere – call email, quote request, booking. If it’s just “nice to look at”, it’s not doing its job.
- Real SEO foundations. Our sites are set up to get found, appropriately structured, tagged correctly, and optimised for local Google visibility from day one.
Sydney-Specific? Absolutely.
We’re not an offshore team guessing what’s relevant in your suburb. We’re based in Sydney. We’ve built sites for Bondi personal trainers, Glebe mechanics, and Hills District psychologists. That means we know the search terms that matter, the page structure that converts, and the look that feels professional without looking over-designed.
Need online bookings that sync with your calendar? We’ve done that. Want eCommerce but without the Shopify bloat? No problem. Just need a single-page site that doesn’t look like it was made in 2009? We can help.
Website Support That Doesn’t Disappear After Launch
Too many agencies hand off the website and go quiet. Then you need to update your hours or change your pricing, and suddenly, you’re paying $200 for someone to fix a line of text.
We offer ongoing support packages that are actually affordable. Need a monthly blog update? Want to upload new products or promotions? Our team is local and reachable, with no ticketing systems or endless loops with support bots.
Built on WordPress, But Not the Way You Think
WordPress doesn’t mean “generic”. We use it because it’s flexible, secure, and manageable for you; no coding is required. But we don’t overload it with 25 plugins or leave you with a dashboard that feels like a cockpit.
Our custom-built themes are lightweight, fast, and built specifically for your business. You’ll get full access, simple instructions, and the ability to make changes yourself—if you want to.
What It Costs
A fully responsive, custom designed WordPress website for a small business typically starts around $1,200(incl GST) with Keen To Design. That includes:
- Single page design
- UX and content layout
- Mobile-first responsive design
- On-page SEO setup
- Contact forms, maps, and social media links
- Secure SSL setup and analytics integration.
Need more pages, an online store, or ongoing content management? We’ll quote it clearly, with no hidden fees and no jargon.
No Slick Sales Pitch—Just Work That Speaks for Itself
We’ve helped over 100 Sydney businesses get online and grow. Some doubled their lead volume in three months. Some finally showed up in Google Maps. Others just stopped losing work to competitors with better websites.
Not sure if it’s the right time? Not sure what you even need? We’re happy to take a look at what you’ve got (or don’t) and give honest advice, no strings attached.
Keen To Design. Web design for Sydney’s small businesses. Practical, local, and built to last.
Frequently Asked Questions
Small businesses are exactly that, small. Nevertheless, it doesn’t mean that you can’t use the internet to have a greater reach. A website allows you to communicate your offerings, in a professional way, to a large audience; it’s key to operational success in today’s digital world.
Firstly, you’ll need to register a domain name to ensure that the name you want for your website is available. Once you’ve done that then you source a designer who will design and develop your website according to your specifications. You’ll work closely with the designer in regards to things like visuals, the way you want the user to experience your website as well as the content you want.
Firstly, you need to consider what you want the website to do, for example do you want it to be an eCommerce website where you can sell goods? Once you’ve determined what you want it to do, you need to think about how you want the user to experience the website as they move through it; the easier it is to use the more likely customers will return to it.
Then think about the visuals, including the layout and the message that you want to give to potential and existing customers through your content and images. Images should be unique and striking whilst information needs to be concise and informative. You’ll also need to consider search engine optimisation (SEO) for your content to ensure that you’re visible when potential customers search for you online. Your website is your digital face; it represents your business and the unique offering that you provide to your customers, so keep this in mind at all times throughout the design process.
The cost of your website depends on what you want included, the more complicated the functions are, the more it will cost. While costs differ between design studios, the general rule of thumb is that a well-designed small business website can cost you between $800 – $3,000. If you want to maximise business revenue then investing in your website is the way to go. If you’re looking for a cheap solution, you can get a template online for around $50, but like anything in life, you get what you pay for.
What you need to consider is, what is the likely return on investment (ROI) to make it worthwhile to outlay an investment of time and money to get the website built?
The simplest way to work it out is to ask yourself what your average gross profit per sale is. Then, ask yourself how many additional sales you need to make to cover the initial investment to build the website.
If your Average Sale Value is $ 1,000.00
Less Cost of Sale $ 300.00
Equals Gross Profit $700.00
If the website investment is $7,000, it needs to bring in an additional ten customers to break even; one new client a week will cover the cost to build the website within ten weeks. Before you start designing your website, set goals to determine the ROI time to break even. If you’ve got limited resources or time now, then choose a website option that meets current requirements; you can always update it in the future without having to start from scratch. You can have a website that’s flexible so it’s easy to add ‘modules’, features and functionality later on as your cash flow grows.
To get inspiration for your website you can visit sites like Dribbble and Behance. They’re the best source of inspiration; designers regularly post their new innovative designs on those sites.
Yes, it’s the most popular content management system out there for a reason. You can take control of your website from day one, it’s hugely flexible in terms of themes and other items and has basic SEO tools for it’s users.
We also extend on WordPress’s functionality to make it even easier to add content by allocating extra time to our admin sections.
There are loads of online resources that you can use to build a free website, but Wix, GoDaddy, Hostgator and Squarespace are the most popular ones.
Wix, GoDaddy, Hostgator and Squarespace are the best on the market.
The first step in our process is to find out what your needs and budget are. From there we’ll work closely with you each step of the way; we consider all aspects of a website, both front and backend. So, once we’ve determined what you want from your website and what your goals are, we’ll provide a quote that meets your budget. We’ll then start the design process where we build the website functionality as well as layout. Each layer we add will be as per your specific requirements, keeping your end goal in mind at all times.
We’re goal focused
We keep your end goals at the top of our minds throughout the whole process. We’ll make sure that we have a clear understanding of your goals at the start, to ensure that those goals are represented at the end of the project.
We provide unique designs
We know how important it is to stand out from the crowd so create websites that are unique and appealing. Our websites are not only beautifully designed, but they are the online representation of your brand so ensure that they express exactly that. We focus on attention to detail, making sure that every corner of your website is perfect.
We plan for the future
We understand that businesses grow so we keep that in mind when we create your website. We will identify future features that you may need, but we’re also able to include those unexpected items that may come up down the track; whatever you will need, we will have a solution for it.
We’ll make you visible
We understand how important it is for your potential and existing customers to find you, so our websites are built with search engines in mind. We focus on ‘onsite optimisation’ during the development stage. We will identify key terms to ensure that your content is SEO optimised. When your site is launched we’ll ensure that it’s is indexed by Google, getting you into their search results as soon as possible.