Small business web design is about more than creating an online brochure advertising your goods and services and letting your customers know where they can find you. It is a portal towards providing more value to your customers and establishing your brand as an authority in your industry.
A website for your business also opens up new ways to attract more leads, and forge long lasting connections with your existing customers. Not convinced? Maybe the following will inspire you into getting your small business presence online.
Customers Expect a Business to Have a Website and Online Presence
Today, most customers will think twice about visiting a shop in person when the organisation does not have a website. Why would they when a competitor’s site teaches them all they need to know before they call you on the phone, or visit you in person?
Upon first hearing about a business most people head directly to the company website. When one is not forthcoming, you can expect that most of them will head straight to the search engines, where it is highly likely they will be directed to a competitor’s site.
A Small Business Website Provides Social Proof
An incredible ninety percent of consumers have stated that online reviews affected their final buying decision.
Why let Four Square, Yelp, and Yellow Pages have all the fun with online reviews when you can put glowing customer testimonials on a web property you own and control.
When are potential clients looking for reviews about your business would not it be better for them to see your business website pop up in the search results? Consumers are more likely to head there first to find out what they need to know.
You have complete access over what the customer sees, so it is easy to ensure they read nothing but good things.
Once your site is up live and running, the costs of maintaining it year after year are much less than what traditional advertising would cost.Plus, as the internet becomes more entwined in our daily lives traditional advertising is only going to become less effective moving forwards – but it is not going to get any cheaper.
By continually providing more value to your customers through the content on your website you will be able to reach more people year after year, without the subsequent increase in fees.
Everybody Else is Doing it
The fact that your competition has a website should provide much motivation for you to seek out a company who specialises in small business web design, and who can help you create an attractive online presence that showcases your business in the best light.If you do not have a website, you can bet that all your competitors do, and they are reaping the rewards – while you are left wondering where all the customers have gone.
The statistic showing 81 percent of consumers heading straight to the search engines before parting with their money on a purchase is a sobering one – especially if you have not got your business online yet.
If you do not have a website, your business firm will not be seen in the search engines. That equates to sending more customers over to your competitors. No doubt they appreciate it.
The statistic discussed above also means that a website is often the first impression visitors see about your business.
You can be sure, as they browse the website, that they are forming an opinion about your business. Web sites are increasingly the first step people take in getting to know, like, and trust business.Your website creates a sense of what a customer can expect to experience when they finally do get around to visiting your establishment or meeting you in person.
On the other hand, if you do not have one then you have not even got your foot in the door.You want your customer’s impressions to be the best they can be when they think about your business, so it is important you make use of a professional web design business.
Creating a website yourself is easier than ever, but without the benefit of design experience, it will most likely fall short of your customer’s expectations.
A Small Business Website is Like a 24/7 Salesperson
When done right your small business website can be your always friendly online seller. Any time of the day or night, your customers can learn more about you, or shoot you an email.With the right software running your website, you can even come into work in the morning ready to ship out orders which were placed while you were sleeping, or while you were enjoying your day off.
The website also won’t take sick days, doesn’t need holidays, and won’t have to take time off to pick up the kids from soccer.
Not too long-ago customers had to visit a business in person or call up on the phone to find out more about whether a company could help with their problem. Communication, whether it be on the phone or face-to-face, costs a business time and money.
A web site can answer many questions about your business, while you get on with the job of running it. When customers ask a question, your website cannot answer you can quickly put the new information up on the site for future reference.
Final Thoughts on Small Business Website Design
If you are a small business and you do not have a website, then you need to rethink your strategy. Eighty-one percent of people looking for a business start their search online, in most cases completely bypassing the offline publications businesses have had to rely on in the past to advertise their goods and services.
This number is only set to grow, so the time for getting your website up and running is now. Fortunately, when starting your search for professional small business web design, Sydney is home to many quality services, but if you are after the best rates then be sure to get in touch with the dedicated team at Keen to Design. Their production values and prices will be hard to beat.