What is custom website design?
Custom website design means creating a website that is unique to your organisation. Your website is the face of your organisation and encapsulates your brand identity. Having a custom-built website will make you stand out from the crowd and allow you to portray your brand image the way you want to; it allows you to have consistency of your brand through your digital platforms. Every aspect of the website will be designed and built to your specifications, allowing you to manage the user experience from start to finish. Your custom website will also fully integrate with your existing systems, allowing seamless operation.
What can cause delay in the website design and development process?
There are two main delays that occur during website design projects, namely:
1. Absence of content
No content, no website. Content is the backbone of any website, if it’s lacking then the launch of the website will most definitely be delayed. Whether you’re undertaking this aspect yourself or outsourcing it to us, ensure that this is part of your planning process.
2. Approval turnaround times
Delays in approval can interrupt the process. Making the approval process as simple as possible will ensure that the project runs according to schedule. Red tape or a lack of time to review design steps, can lead to delays. Where possible, approval and feedback should be delegated to a small amount of people who can make decisions quickly.
Why should I use a professional website designer?
Like anything in life, you get what you pay for. If you want a website that is unique, high quality and skilfully designed then you’ll need to engage an expert. In this digital age, an organisation’s online presence is vital to their operations, if you want your brand to be professionally portrayed then using an expert website designer is the way to go.
Time is money in this fast-paced world, and building a website takes time. You need to weigh up the options of saving your limited time and engaging an expert, versus using your time to build a website yourself that may not have the desired look that you want, may not be user friendly and may not integrate with your existing systems.
What is required from you (the client) to get the work started?
Knowing what you want at the start is key here. Having as much detail as possible about your requirements will assist us to provide you with a website design that meets all of your needs. Your availability (or lack of it) can have a large impact on the design process; we will need to be in regular contact with you. We also need the following from you at the start:
Whether you’re writing the content yourself, or outsourcing it to us, we’ll need as much information upfront as possible. If we can’t get the content onto your website, we can’t go live, it’s as simple as that.
If you have photos that you want to use, we’ll need these at the start. If you’re outsourcing that part to us, you’ll need to have an idea of the type of images you want.
We’ll require high quality logo images, links and other information that you want included on the site, at the start of the process. All of these aspects affect the layout and design of the website.
Can I use photos taken from my mobile phone on the website?
Yes. You can use images from your mobile or from any other source. However, if you want to portray a professional image to your potential and existing customers, we recommend that you use high quality images, whatever the source may be. Having low quality, pixelated images will make the whole website look cheap and unprofessional.
Do you provide training to make changes to the website?
Yes, we do. We develop video tutorials for specific websites that allow you to make changes to your website; they are comprehensive and easy to follow. We also provide private training sessions to those that require face to face training.
Who will write the content for my new website?
Only you know your industry and business inside out. So, whether you write your own content or you get us to do it for you, you will need to be heavily involved in this part of the process. You will need to provide vital information about the industry, your business, your customers, as well as any technical jargon that is industry specific.
Whichever option you take, we will organise the content and structure it in a way that we see best fits the layout and design of the website.
Is there a cost involved to move my current website to your company?
The majority of the time there is no cost to move your current website to our company. The only time there would be a cost involved, would be if your website is very large or complicated, with lots of additional features. You can either contact us to get an idea if there would be a cost involved, or discuss it with us in your first consultation.
Do you have any suggested page layouts for small business website?
Yes, we do.
We’ve found that the following format is the most effective for small business websites. However, you can use this as a guide and add your personal touches to it.
Page 1: Home Page
The homepage gives an overall summary of the services you offer, how you can help your customers and what makes your organization unique. It also includes links to your pages with more detailed information and your relevant industry accreditations.
Page 2: About Us
This page includes a background of why and how your business was started, further detail about why your organisation is unique and what you have to offer potential customers that other businesses don’t.
Page 3: Our Services
This page not only describes your services but also describes how your services meet the needs of your customers.
Page 4: Portfolio/Gallery (Optional)
This is a good way to show potential customers what you have to offer; they have a similar project to one that you’ve already completed, making it easier for them to relate. It’s also easier for people to relate to visuals rather than long text so this page is important when it comes to turning browsers into customers.
Page 5: Testimonials (Optional)
Having actual customer testimonials is a good way to tell potential customers about the products and services you sell. If gives your offering credibility and makes potential customers feel at ease.
Page 6: FAQs or Fees/Price List (Optional)
To avoid receiving the same query over and over from your customers, you can put together an FAQ page which addresses the most common queries your customers have.
You can add a price list if your products have a set value or if you have packages that have a set cost.
Page 7: Contact
This can include a map, contact phone numbers, e-mails and a contact form for users to submit any enquiries to you which will automatically be sent to your email.