Do you have a website or blog that just isn’t getting the interactions you’ve been hoping for? Are the users on your site not clicking through the call to actions, or remaining on your site for longer than a couple of fleeting seconds?
Getting effective website engagement can be challenging and frustrating unless you’re equipped with the tips and tricks that make it surprisingly simple. Here we’ve compiled the top 9 ways to get people more engaged with your website, which should consequently lead to higher conversion rates as well!
In today’s modern age, it’s crucial to have a responsive website that works well on mobile devices. Why? Because mobile usage is skyrocketing, with an ever-increasing number of people surfing the internet and engaging with online content from their mobile phone or tablets.
Websites that are not responsive and have not been thoroughly tested on mobile provide users with a poor experience, leading to high bounce rates and very low engagement. The text is tiny, menus might be non-functional – these experiences are less than ideal and give your business or blog a poor impression.
People these days are more impatient than previous generations, so it’s becoming increasingly important to recognise this and ensure the experiences you provide do not frustrate users or keep them waiting. Otherwise, they’ll be quick to bounce to your competitor or elsewhere.
There are a plethora of online tools that can help you test your site’s speed, such as Google’s PageSpeed Insights or Pingdom. Additionally, employ the help of specialists to shorten your load times by improving your website development and design. You’re guaranteed to keep more people around with a snappy interface.
If a user gets lost trying to find their way around your website, they’re unlikely to stick around for long, and you’ll quickly lose your opportunity to convert them. This is why navigation is a key design component of all websites, by having a simple and clear menu structure, with easily understood and relevant titles. Actively avoid cluttering the user interface, and prioritise the core messages and images instead.
It might seem like such a little thing, but a search box can potentially make a significant difference to your website engagement. In a similar vein to how navigation is essential, the simple search box gives users an immediate and instant way of finding what they want. If they don’t automatically see what they’re looking for on the page they happen to land on, having a search box there gives them the opportunity to take the next step.
Mainly if your website is for your business, it can be surprisingly effective to offer a chat window for users to send messages to you. Tools like Intercom can support a live chat experience if you have staff that can respond to requests immediately, or messages can be added to a queue that you can browse through later on and get back to people via email.
Adding this “human touch” to websites has been proven to drive up engagement, as users clearly see a way to ask the questions they have and get assistance in understanding what you have to offer, or how they can become involved.
One of the best ways to keep people sticking around on your site for longer is to maintain their interest in your content. How do you do this? Simple – offer links to related posts and pages at the end of each post and page you write. If a user got to the end of an interesting article, they’re immediately shown a variety of similar content that they’re likely to want to read next.
You can also provide related posts and pages links scattered throughout longer posts as well, or in the sidebar of your website. Don’t go overboard, but make sure the links are relevant to ensure higher click-through rates. If you’re using WordPress, there are plenty of different tools available offering this functionality out of the box.
On your website, you’re likely to have a set of actions that you want your users to perform. For example, signing up to your newsletter, submitting an enquiry, purchasing an item, or downloading a PDF. However, you’ll be surprised that one of the primary reasons why users don’t perform these actions isn’t necessarily because they’re not interested or because they don’t want to. In fact, many users just don’t realise where to go or what to do, since CTAs are hidden away, obscured on different pages, or being overshadowed by other flashy content or ads instead.
It’s crucial to keep your calls to action front and centre, rather than to hide them away in the footer or requiring multiple clicks through different links. Move signup boxes to the top of the page, or add your primary CTAs to the home page, and see what a difference it can make.
Almost everyone is on social media these days, and social media plugins are a website engagement tool that has proven to improve likes, follows and other related actions. Make it easy for users to engage with you via these alternate platforms aside from your site itself. Encourage users at the ends of posts to share the content, whether it’s on Facebook, via a Tweet, or on LinkedIn. There are also benefits to your site’s ranking if you manage to get your content shared many times across social platforms.
This one can sometimes cost a little upfront, depending on how much you want to invest, but there are free ways of doing this as well. Users are often required to provide their email address, or like your social media profiles, or perhaps leave a comment, to enter the draw. Whether you’re offering a cash prize, or maybe a product from a sponsor, or perhaps even an ebook you’ve written yourself, a giveaway or contest is a surefire way of getting people engaged with your website, as long as the prize is something users would actually want!
Website engagement is an important indicator which directly influences the success and ranking of your site. By boosting users’ participation on your website, not only are you keeping around potential customers or clients for longer and seeing them perform the actions you were hoping for, but it also sends a message to search engines that they should prioritise your site in their listings.
Try out these simple ways of increasing website engagement, and see what a difference it will make to your metrics and conversion rates!