Good website design is judged by the visitors of the website and not the owner of the site. Perfect and attractive website design has various aspects that decide the success of your site. It solely depends on the users as their mouse has the full power to determine the future of your business. User-Centric website design not only depends on its visual design but also its user-friendliness and utility. A poorly designed website has to face various challenges like high bounce rate, low page visit as well as a low conversion rate.
On the other hand, a profit-oriented design always focuses on user-friendly features so that the visitors can use it effortlessly. However, the question is what features make a good website? Today we are going to explore the top 9 principles of good website design that will convert your site into an engaging, convenient, and money-making machine.
Before that, you need to understand that all these principles are dependent on the user’s behaviour. So before jump into the central segment let’s check out how to capture the attention of the visitors.
Have you ever noticed how customers behave in a store? If a particular product attracts their attention, they simply check it, and if it closely resembles what they are looking for, they end up with purchasing it. The habits of the users on the Web are entirely the same. They check a new page and click on the link that catches their attention first. You must have already understood that the users click only those links that are promising as well as interesting. If it doesn’t meet their expectations, they continue their search process. Now the question is how to track the users’ behaviour and what to do to get their attention?
Now let’s check out the 9 principles of good website design.
A good website design always gives the first preference
While scanning your website, the visitors usually check the top screen and the left screen. They rarely check the right screen. So whenever you showcase information on a particular page, try to present it from left to right and also give prime importance to the top of the screen.
Fulfilling the needs of the users is not the only way to get their attention. People can only get their desired solution from your website if they have the power to move around anywhere they want in your site effortlessly. This is only possible with easy navigation. Here is some of the expert advice for you. Try to use breadcrumbs and incorporate a coherent page hierarchy. The buttons should be designed in such a way that users click on that instantly. Maximum within just 3 clicks the visitors should get their desired information. Additionally, avoid
Typography is extremely important for a good website design. Choose something that attracts customers and also they can scan it fast. Generally, Sans Serif fonts like Verdana and Arial can be skimmed easily. These fonts are pretty straightforward without any decorative finish. Also, the ideal font size is 16px, and 3 typefaces are enough with 3 point sizes. It will make the design streamlined.
A well-designed website always comes with
How do you place content on your website? Never put it randomly otherwise its haphazard manifestation will make the audience confused. On the other hand, if you want your content to be appeared neat and clean, then you should try
If you want to reach the targeted audience without putting in much effort, then pictures can do that for you magically. A picture says a thousand words without saying anything. You have to know how to use it properly on your website. At first, you need to choose the right picture as it has even a tremendous effect in escalating your credibility in the market. Always keep in mind that these pictures are representing your business in front of your audiences. So never use low quality, unprofessional images. If you don’t have professional photos in stock, you can buy it from different websites that provide royalty free images. Not only pictures but also videos, infographics, etc. can communicate with your audience much effectively than
You may have an excellent website with various advanced features. However, it’ll not be able to generate business until you reach the maximum audiences. Have you ever considered the most effective medium, mobile-friendly site to fulfil your business goals? You cannot even imagine how much business you are losing on a daily basis just because your website is not mobile friendly. People nowadays prefer to use their mobile more rather than a laptop or a computer. A mobile-friendly website fits on the screen of the mobile perfectly, and customers don’t have to zoom in to check a particular product. In that case, you can try a responsive layout to rebuild your website, or you can build a separate site dedicated to mobile users only.
Communication with the users is crucial for the success of your site. Apart from colour, texture, design users need quick information that is easy to digest. We have already added different info regarding content. Additionally, to communicate with the users more efficiently try to use headlines, sub-headlines and bullet points that grab the attention of the readers. If you use any technical term in your content, try to define it thoroughly. Also, avoid using complex sentences and ambiguous phrases. Follow the “KISS” strategy, Keep It Short and Simple. It always works for everyone.
So follow these 9 web design principles, and you can effortlessly create an effective web design that is not only engaging but also capable enough to generate productivity for your business.