If you’re not writing website content, you’re seriously behind. Many businesses and bloggers all around the world are producing content daily. Content, such as articles and blogs, not only improve your SEO results and boost website traffic but engage your audience.
But what if you’re not the best writer? You can hire or outsource a professional website content writer to handle all of your content.
Are you wondering, “do I need a content writer for my website?” Here are a few reasons why you’ll benefit from professional writing services.
Simply put, website content writers are the best at what they do. They’ve had years of experience to hone their craft. They have advanced knowledge of the English language (or whatever language you need) and know how to make your products and services sound more engaging.
Most professional writers also received formal training that helped build their skills. For many, this was a college education. Many writers who didn’t go to college may have received hands-on training, still holding all of the necessities to writing good web content.
All website content writers also come from different backgrounds. These backgrounds add a bit of spice to your website content.
Many have a background in marketing; they know different skills such as SEO to ensure you rank on search engine results.
Some may even have a background in creative writing and are able to make any business or industry into a narrative. Other common and useful background writers may have include journalism, public relations, and communications.
Most importantly, writers understand the modern website visitor. They’re not reading your website word-for-word — they’re skimming your content. Content writers know how to write “skimmable content” that’s easy to read and still gets your message across.
Let’s go back to the basics — improving communication between you and your audience.
Web copy is one of the most important content writing services. Every website needs basic web copy that informs visitors of their products/services, how to contact the business, where to find them, and other resources such as FAQs.
If you host enough helpful content on your website, your customers will have fewer questions and will feel more comfortable supporting your business.
The best course of action is to outsource a writer with copywriting experience. They will know how to take your information and compile it into an easy-to-read and SEO-friendly format. This way, you’ll have useful web copy before you even start writing blogs.
We’ve been mentioning SEO throughout this blog post. But what is it? SEO is an acronym that stands for search engine optimization.
This is a marketing strategy that makes it easier for Google bots to crawl your website. You’ll be able to rank higher in Google based on different factors such as linking, keywords, and more.
Content creation is the best way to implement these SEO factors. You can easily optimize your web page for specific keywords and add internal links to keep readers on your website.
SEO is even more complex than this. There are different types of SEO, such as local SEO. An SEO writer can gauge your business, industry, and audience to know the best way to enhance your search engine results and attract a larger audience.
Most importantly, Google has smart algorithms. They can identify authoritative websites that produce high-quality content. This is why outsourcing an expert writer is essential. Google cares more about great content than how many keywords you use in your content.
Any SEO writer will know this and will only deliver the best content.
Website content writers are constantly writing — they’re producing content for multiple blogs and clients 40+ hours a week. While a 2,000-word article may seem like a lot to you, don’t be surprised if a writer submits the article in a day or two.
This doesn’t mean the writer reduces quality to produce quicker articles. They know how to write and research quickly to make deadlines. Writers can do this efficiently with few disruptions, ensuring you get a quality piece in a short amount of time.
How often should you request blogs from your writer? Most websites receive the best results when posting once or twice a week. Outsourcing a writer ensures you keep your blog updated and traffic flowing to your website.
Sure, you know your business better than anyone. But many business owners may look at their business objectively. When you’re writing content, you’ll want to write from the customer’s POV. And there’s no better way to do this than by trusting a professional content writer.
Experienced website content writers know how to target an audience. They spent years developing the right voice for years, understanding what compels customers to take action — whether that means buying a product or signing up for a free consultation.
This is also important because writers understand what information is important for customers. For example, when writing your next blog, you may want to highlight a reward you won but a writer may advise that customers want to know what makes you stand out from competitors.
Don’t know the difference between “your” and “you’re?” While this may not make or break the way you run your business, it can ruin your credibility if you publish a blog filled with grammar errors.
When you hire a writer, you don’t have to worry about simple grammar and spelling errors. Not only that, but all professional writers revise their work to ensure quality.
Do you also need an editor? Fortunately, technology makes the editing process easy. Most writers use spellcheck programs and plugins to ensure their content has excellent readability and zero issues.
How do you ensure a writer produces error-free content? Head over to their professional writer website or look back at their past work for references.
Does your content lack in quality compared to your competitor’s? There’s a good chance they have a professional writer on staff.
Professional writers offer more than excellent quality content. They know how to craft a message that entices customers. They also know how to educate readers while making your blogs sound interesting — no matter what industry you’re in.
All of these factors will help you win over customers.
What if your competitors have low-quality content or even no content at all? By hiring a writer, you’ll have a major advantage over them. A writer will not only promote your products and services but will make you a trusted name in your niche
Certain industries, such as machinery and medical, have lots of complex jargon and terminology that the average reader may not understand. A professional can take your complex products and industry and offer a blog that even a 9th grader can read and comprehend.
Why is this important? The majority of your prospects don’t understand the complex jargon in your industry.
Let’s say you sell medical products. A prospect is probably searching for your products because they just received a recommendation from their doctor — they likely never heard of these products before.
If a prospect is searching for more information and they only find jargon that’s difficult to read, you may lose a potential customer. Not only that, but they will trust a competitor who offers better content.
All businesses want more sales. While advertising and other marketing tactics will draw in an audience, they won’t compel your customers the same way that well-written content does.
As stated previously, high-quality content improves your SEO results. Your website will rank higher in search engine results, drawing in a larger audience.
When readers stumble on your blog, your content will inspire them to take action. Whether customers develop trust in you or the content makes your products/services sound more appealing, content can accomplish your goals and result in more sales.
How does the writer do this? They know how to address a customer’s concerns and provide a solution. They may also use other techniques, such as creating an emotional response or even using the fear of missing out (FOMO).
All businesses need to advance in our digital world in order to achieve success. Releasing high-quality content is now a necessity rather than an option. If businesses have a skilled website content writer, they can be sure their content is error-free and converts visitors to customers.
Blogs aren’t the only digital marketing medium that brands need. A functional and responsive website is more integral than ever. If you’re based in Australia, we offer packages that include website design, maintenance, digital marketing, and SEO.
Take a look at our pricing today.