Get Yourself Found.
Just putting a website up on the internet isn’t enough. You need more. You need findability.
That’s what search engine optimisation is all about, and that’s why Keen to Design’s small business SEO services are your secret weapon for business success.
Even the best business website you can imagine won’t attract a single client from scratch. That’s because most people don’t simply type in URLs when they’re looking for a specific business to solve a problem for them. Rather, they use search engines.
So far, we’re probably not telling you anything you don’t already know. But here’s where it gets tricky: Not every site gets found through search. For the most part, only the listings on the first page of a group of results for a specific search phrase get clicked. And even then, it’s usually the first three or four links on that first page of results that get the overwhelming number of clicks.
Well, for one, it means that even a beautifully crafted page that explains clearly what you do, who you do it for, and why you’re better at it than your competitors won’t necessarily be enough. You need four specific things, and they’re things Keen to Design’s small business SEO professionals do exceptionally well.
Optimising your website for maximum findability requires managing a lot of moving parts and diverse elements. It’s a process that’s built on a technological foundation, but it involves just as much art as it does science. That’s why it’s always helpful to have a partner who’s experienced in SEO on your team. From first to last, we’ve got your SEO needs covered.
Search engine optimisation is built around, and for, keywords: the words, phrases and questions your users will type into any search engine to find the information, businesses and solutions they need. Making sure your pages get found for the right kinds of keywords is a nuanced project that takes time and a highly specialized sort of research. We can help you select and research the right keywords for each of your site’s pages to make sure our SEO work is destined for success—your success.
Once we know what keywords you’d like your pages to rank well for, the work of matching your page, its code and content to those keywords begins. From title tags to meta descriptions, keyword density to image alt tags, we go through your page in its entirety, making adjustments to all the various elements that will convince the search engines of your page’s relevance to the user’s search query.
It’s important to build a connected site that helps your users find all the information they’re looking for. And the longer you can keep them on your site, the better your results will be. By building links to other pages on your site where they most naturally fit into your site’s content, you’ll increase time on site and decrease your bounce rate, both of which can help signal to a search engine that search users found what they were looking for on your domain.
SEO doesn’t only take place on your page. It also requires a little help from other websites. Specifically, it requires high-quality incoming links that signal to search engines other authoritative sites think your page is worth a look. That process begins with a careful analysis of where your page currently stands in both search rankings and in terms of incoming links. This is how we spot opportunities to help your page stand out a little bit more for your selected keywords.
Once we know where your pages stand with respect to incoming links from other websites, we can start to build those high-quality links to raise your page’s profile. Link building must be accomplished in a careful, organic, and ethical way in order to benefit your site. That’s what we do. It takes time, but it’s worth this kind of cautious, conservative approach so that a search engine doesn’t penalize your site—or worse.
Inbound digital marketing techniques can help your site rank more highly in search engine results. However, it’s a confusing topic with a lot of component parts, and it can seem a little overwhelming to small businesses who simply want more customers. We can help you make sense out of your digital marketing options, so you can pick the high-value strategies that make the most sense for your brand and your budget.
There’s not much about SEO that’s cut and dried, but we can say two things with a high degree of confidence:
That’s why Keen to Design is a smart choice for small businesses in and around Sydney. We focus on implementing a proven process that results in an SEO plan that works for you and your business. There’s no cookie-cutter approach. Instead, we create a bespoke optimisation plan built around your goals and your brand, then we help you implement it piece by carefully crafted piece.
Ready for more customers finding you through organic search? Give us a call or drop us a line. We’d be delighted to explain more about what Keen to Design can do for your site.