SEO

The term SEO is one you surely would have come across in the digital marketing field. Like it or not, we are all progressing towards a digital age, and our search engine is our best friend. At work, at play, we search, all day. 

With the rise of popular use of search engines, companies now realize the importance of investing into optimizing their digital presence on these search engines so that it increases revenue or meets the type of strategic goal they’re driving.

Thus, search engine optimisation (SEO) is born! As the name suggests, it is literally the process of optimising how a brand appears on a search engine, like Google, for example. There are many ways to improve the discoverability of a given brand on a search engine. However, most search engines and social media platform these days run on ever-changing algorithms which feed into your SEO analytics. 

How SEO?

This is done using the help of crawlers by search engine companies, which gather all the information they can on the internet about a given brand, and then this data is translated to binary 0s, and 1s which is fed into the search engine and an index is built. This index runs through an algorithm of the search engine, which matches the internet data to the user query.

Well, if that didn’t confuse you, there’s more! There are organic results and inorganic (paid) traffic, which further feeds into the algorithm to impact the visibility of a given brand of a search engine.

As such, there is a need for digital marketing professionals to stay on top of the SEO game constantly. This can be done by improving content, using keywords, paying for ads, and many more strategies. However, it can still be challenging to understand and differentiate between what is considered to be healthy SEO versus something that will pull your SEO down. So, how does one identify the variances in the SEO advice they get?

SEO Traffic

Well, let’s look at the three major components that are behind all the SEO data. 

1. Quality of traffic – Let’s face it, if it’s on the web, anyone can access it. However, not everyone matches the quality of your intended target audience. For example, if I sell a cool brand of sweet orange juice, I wouldn’t want hits from my traffic to be those who are looking to watch the Netflix show “Orange is the new Black”. They’re completely unrelated, and it would indicate that my digital presence needs to be optimized further to get related traffic from the search engine.

2. Quantity of Traffic – You want the more hits and bounces to your website, as this increases your rankings within the search engine pages. This can be done by doing backlinks on blog posts or advertisements. 

3. More Organic Traffic – As mentioned earlier, organic is unpaid traffic, and this is preferred for SEO — the quality of traffic when organic is usually better. 

The human mind wants things easy and quick. The attention span and interest into search results usually drop sharply after scrolling through the first page, and users tend to modify keywords to get a better hit. 

SEO is powerful, as it can direct traffic from millions of searches around the world daily to specific parts of your brand. It’s time to tweak your digital presence and get on the right side of the SEO algorithm. 

SEO articles that are written specifically to rank well in search engines for specific keywords or phrases

What You Need to Know About SEO Cost and Average Price for SEO Services in Australia

You do not have to understand the ins and out of search engine optimisation to make it work for your company. What you should understand, however, is that some SEO practices can make or break the traffic to your website as well as your site’s relationship with top search engines. Without quality SEO, you may…

Read : What You Need to Know About SEO Cost and Average Price for SEO Services in Australia
seo cost in australia

Top Search Engines & Directories Popular in Australia

With the internet so readily available in not just homes and offices, but also on the mobile devices we carry everywhere, it’s no surprise that the online search engines are the first stop when people need to find out new information. In any discussion regarding the top search engines in Australia, Google is the brand…

Read : Top Search Engines & Directories Popular in Australia

8 Top Free best SEO Tools for Small Business

Every webmaster likes to have a good search engine ranking of the website. If you are worried about the ranking of your site, then you must pay attention to the Search Engine Optimisation (SEO) of your website. If your site is not optimised well, and if it is unmaintained, then you will have to look…

Read : 8 Top Free best SEO Tools for Small Business
free seo tools

7 Reasons your Website Loads Slow

Do you own a website and is your website loading slow? Well, there can be various grounds of the slowness of your website. If you are looking to get to the bottom of all the problems you are facing, then you must consider running multiple tests that will help you find the right reasons for…

Read : 7 Reasons your Website Loads Slow
website loading slow

Why Small & Medium Business should Blog?

Blog. To some that means an online journal; to others, it is an informational website on either a particular topic or different subjects. Officially defining, a blog is a website where an individual provides entries of any content from videos or podcasts to traditional text and photos to inform or create discussions. Typically blogs are…

Read : Why Small & Medium Business should Blog?
starting small business blog