When it comes to choosing a font style for your website, there are plenty of free and premium options to choose from. In fact, companies like Klim Type Foundry, Optimo, and Swiss Typefaces offer high quality paid fonts for those willing to pay for a font. On the other hand, many web designers looking for a free font style to complement their website look to Google Fonts, since there are many design options available at no cost.
Whether you’re in the market for free or high quality paid fonts for your next web design project, we’ve got you covered. Take a look at some of the best free and premium options available for website designers today.
Perfect for any paragraph style, though works best on smaller text
It’s often said that typography makes all the difference when it comes to separating good design from great design. In fact, typography plays a key role in most design work you will do, so it’s a good idea to learn as much as you can before you set your site as live. And, since typography is a very broad topic, also make sure you read up on anything type related such as information about micro and macro typography, grids, font pairing, foundry releases, and more.
There is a flood of free fonts available these days, partly due to Google Fonts. Most of these are worth avoiding, although not all. That said, since typography plays such an important part in web design, it’s worth investing in a high quality paid font. Also, it’s worth noting that if you have an Adobe CC subscription, you automatically get access to Typekit, which is a fantastic resource for type.
So, if you want to go beyond the free fonts available in the market for your website, check out these best high quality paid fonts for your website.
Klim Type Foundry was founded in 2005 and focuses on making things that look and work well for others. Claiming to combine historical knowledge with contemporary craft, Klim Type Foundry features a range of premium fonts that can be used for projects of all kinds and sizes.
Pangram is a premium font shop that believes in letting web designers try before they buy to make sure the font being used is perfect. It offers font packs that come with a variety of typefaces and weights to be used on your personal projects. There are also commercial font licenses available that are especially helpful if you run a web design agency and build websites for clients.
General Type Studio is another great place to find high quality paid fonts for your website and marketing materials. Packed full of funky, bold, and unique font styles that are not going to be seen across the web or be used by your competition, this font company knows what it takes to help you create a standout site.
Grilli Type is an independent Swiss font company that offers completely original and custom typefaces for use on any web design project. Delivering fonts in four standard industry formats that are sure to be compatible with all web browsers, this font shop strives to make their font types available for everyone viewing them. Plus, once you make a purchase, you get a discount on any future purchase.
VLLG is a small, independent distributor, publisher, and designer of typefaces. It comes filled with foundries, fonts, news, and more, making it the perfect one stop shop for all things font related when it comes to web design. Better than that, this small company takes the time to represent under-represented designers, which means there are never before seen font types found here.
Family Type, based in London, England, is a digital type foundry that focuses on the design and development of both retail and custom fonts. The goal behind this foundry is to provide people with exceptional fonts that enhance the digital world and give online publishers a way to stand out from the crowd.
Creating retail and custom fonts for both local and international clients, Letters from Sweden aims to take typefaces beyond what is seemingly possible. In fact, the team of designers want to bring their letters to the web, print, lectures, workshops, and talks so that all people can learn more about how to get the best print or pixels for their project.
Swiss Typefaces prides itself in providing high quality paid fonts (with a touch of Swiss style) that you don’t have to pay for twice. In fact, when you purchase a font for print, you get the webfont with it. Plus, any purchases can be used on up to 10 websites, making team collaboration or client work a lot easier when you find that perfect style.
Optimo, another Swiss based type foundry, engineers premium high quality paid fonts suitable for all web design projects. Pairing a little bit of type history with contemporary trends, this font company seeks to release innovative and experimental font styles that anyone looking to create something unique will want.
Mileu Grotesque offers an extensive catalogue of typefaces for desktop, webfont self hosting, and even mobile app licensing. Established in 2010, this independent type foundry strives to provide typefaces to people that are flexible when it comes to design, are system-oriented, and are of course, beautiful to look at.
If you choose to use the WordPress content management system, you don’t have to worry about editing CSS or embedding HTML codes. In fact, you can install your favorite Google Fonts like Roboto, Muli, Lato, and more by using a WordPress plugin called Easy Google Fonts.
That said, choosing the right font for your website can be a daunting task. You have to pick the perfect combination of fonts and colors, while still expressing your creativity. Just don’t forget too make the fonts you choose for your site user-friendly and readable, so that your readers can view It effortlessly.
With advancements in technology, websites have become one of the most effective tools for attracting customers to an online business. But without the right font styles, you can quickly turn away potential customers instantly simply because your web design is not up to par.
Remember, the typography you use on your site has a significant impact on your customers’ impression of your brand. To start, it encourages site visitors to read your site’s content. Second, it engages site visitors so that they want to stay on your page for a longer time.
Of course, you can hire an expert web designer to create a custom website for you. In fact, if you’re in need of affordable, high-quality web design services, Keen to Design can help.
But for now, let’s check out why fonts are so important to web design.
Most designers think critically before selecting any font, regardless of the project. This is because the impression you make on site visitors the moment they arrive will help them decide whether to stay or go.
The longer people stay on your site, reading the content you’ve published, in the font type you chose to use, the higher the likelihood you’ll land a sale or earn another subscriber. So, choose a font that is easy to read and suits your overall web design.
While choosing the perfect font for your site, it’s important you take the time to think about the tone of your website and the message you want to convey to site visitors. For example, if you run a legal website, you cannot select a font that looks funky. After all, the goal is to have a modern and professional look when you launch a legal website.
But you don’t want to blend in with the competition either. You have to balance keeping in line with the message of your brand and the creativity you want to share with others. This can be done easily using the right font type.
Now let’s take a look at how to choose the best web font for your website and use it properly on your website.
Typographic hierarchy is an important factor when it comes to choosing web fonts. The larger text font styles differ every much from the smaller text font styles, and you must consider both when designing your website:
In the end, the goal is to make your website’s content easy to scan, consume, and understand.
As we mentioned above, people access websites on various device types and screen sizes. Because of this, it’s crucial you monitor not only the type of font style you use, but the size as well. This is especially true when you consider the fact that many people view website content in low resolution environments, making it even more difficult to read. Want to make things really easy for people? Include a text size switcher on your site so people can adjust the size of the text to suit their own needs.
Try to only use flush left or centered text when publishing content on your site. Again, this is for formatting purposes and again ties back to the fact that different devices and screen sizes display websites differently.
If you use justified text, you run the risk of having ill formatted text on your website that site visitors will not be able to read. If this happens, you could see your bounce rate increasing, time on site decreasing, and conversions dropping.
Special effects should be used correctly and carefully. At first, try to figure out what your customers want from your page and then center your use of special effects accordingly.
For example, you can highlight text with color so that customers are drawn to it and the overall look of your page can be enhanced. In addition, you can arrange individual icons, starbursts, and buttons properly, complete with the font of your choosing.
There’s more to font styling than just choosing the right font type. The contrast between the color of your site’s font and the background of your site should be perfect. Light fonts displayed on dark backgrounds look best and are easiest to read. Additionally, it’s important to use a streamlined, clean, and simple font if your background is busy. Otherwise, it’ll be difficult to read.
One of the most tried and true tips for achieving a readable website is making use of whitespaces. Too much activity on a site can cause confusion or distract people from your central message or call to action. Make it easy for people to understand what you’ve written and want to know more by keeping your site clutter free.
Before choosing the perfect web font, don’t forget to check for compatibility. Oftentimes, people use more than one font on their website to make it more unique and create a contrast between headers and paragraph text. This means you need to compare font styles against one another to make sure they complement each other, not distract from the text.
In addition, some site visitors cannot access some web fonts because they are being downloaded from a remote server and do not appear correctly, or at all. This is why in choosing a unique font, you also consider using font types that are compatible with popular web browsers. Some of these include Verdana, Arial, Trebuchet, or Verdana. And when it comes to serif fonts, some of the best include Georgia or Times New Roman.
And there you have it! You now know where to find the best free and high quality paid Google fonts for your next web design project. In addition, you know what it takes to make your font choice work for you – not against you – in attracting site visitors, engaging readers, and converting people into loyal, long-lasting customers.Do you need help with your WordPress web design? When it comes to designing your website, Keen to Design has the experience and knowledge needed to create a highly converting website that is not only easy to read, but exciting to read too. So, get in touch with us today and see how we can help you design the perfect WordPress website.