When it comes to the web, design is equal parts art and science. There are considerations of colour theory, user experience and user interface, navigation and structure to keep in mind. The strongest business websites are those that are built on a foundation of good design principles.
Even if you’re not a web designer yourself, it’s helpful to understand those design principles. As a small business owner, you know the value of hiring the best contractors who have the experience and skills necessary to deliver your site on time and within your budget. Yet it’s also true that clients who understand the basics of good design can better manage, optimize and ensure the success of a site design project.
Here you’ll find a collection of articles sharing design expertise and guidance, from how to use a colour palette generator to the ways in which colours help improve content readability to how to revitalize an outdated navigational menu.