For the Fourth Avenue ENT (Ear, Nose, and Throat) Clinic, presenting clearly organized patient-based content was a top priority. We employed a very brief three-image slider to illustrate the demographic range of patients treated by the clinic, and a simple two-by-two grid of specialty content to help prospective clients find the information they most needed. Because medical care is so deeply personal, we followed that grid with an introduction to the clinic’s specialists and a more detailed list of conditions that the clinic manages.

Finally, we crafted a footer including a logo gallery showing the clinic’s associations and quick links for the hours of operations, Google Maps and more.