CCPPL partners with accredited providers of Professional Year (PY) training for young international graduates of Australian schools, helping them make a successful transition between full-time educational status and a professional career in accounting, IT, and engineering. The company wanted a site that reflects its branding and need to appeal to a diverse audience of recent graduates.
The Keen to Design chose a bright colour palette with straightforward menus and navigational aids. In addition, a favicon and logo were built around a casual, youthful font in a bright colour that contrasts with the background for better brand identification.
The mid-scroll home page copy relies on a bullet-pointed list of benefits to immigrants seeking permanent resident status through PY training. A reverse-color-scheme (i.e., light text on dark background) block highlights positive testimonials from past clients. The valuable bottom-of-page real estate uses a three-tabbed content block that by default loads with the next intake dates for interested students at locations in Sydney, Melbourne, Brisbane and Canberra. Other top-level pages feature bold, vivid bands of individual color in the headers for a vibrant, energetic feel.